What is Crowdfunding?

Crowdfunding is a form of alternative finance where you pitch to many people (usually via an internet platform) to attract the capital you need to bring what you want into being.

There are an increasing number of crowdfunding platforms offering a diverse range of ways to attract capital for your project, social enterprise or business. This capital can come in the form of Loans, Equity Share and Gifts as well as advance sales of a product or service yet to be built.

Crowdfunding is different to mainstream business to business finance in that the people (or Crowd) tend to be individuals with their own backgrounds, experiences, likes and dislikes.

Building a successful pitch and communication plan is perhaps more about developing a compelling and authentic story that engages with the crowd than just the business plan and numbers.


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